advertising

Kraft Heinz

As a copywriter at Kraft Heinz, I planned editorial content calendars and designed social strategies for iconic products like Kraft Singles, Lunchables, Capri Sun, and more. Tapping into pop culture and current events, I developed brand partnerships, influencer collaborations, and high-profile stunts to stand out in a crowded internet. One of my favorite projects was The Art of Lunchables, a campaign that encouraged kids to bring out their inner artist by playing with their food.

Art Of Lunchables Case Study

Bethesda

For the AAA video game company Bethesda, I wrote a video series to promote their flagship titles The Elder Scrolls Online, The Evil Within, and Wolfenstein: The New Order. In addition to organically gaining millions of views on YouTube, the ad campaign also received widespread coverage in news outlets like GameSpot and Destructoid.

YOUTUBE

YouTube needed an April Fools’ Day prank that would break the internet. Working with the creative team at The Onion, I scripted a video for YouTube’s official channels to announce that the website was about to permanently shut down and select a winner.

HBO’s Silicon Valley

To promote the premier of HBO’s Silicon Valley, I scripted this faux app unveiling to satirize tech industry presentations.

This App Turns Your Photos into Music If You Want to Do That For Some Reason

7UP

Teaming up with 7UP, I wrote a branded content series starring the hosts of The Onion’s hit morning show parody Today Now.

Late night with seth meyers

To announce the debut of Seth Meyer’s late night talk show, I wrote a satirical entertainment story about his character’s dramatic departure from SNL.

SHOCKER: SNL Kills Off Beloved Seth Meyers Character

DSW

Shoe retailer DSW wanted to make footwear funny. I wrote a video announcing a bold step forward in shoe technology: The Monopod.

DSW Monopods

Zynga

Game developer Zynga needed to promote the release of Draw Something 2. To build buzz online, I wrote a satirical ad for the competing North Korean version of the game, “Draw Kim Jong-un”, an app that only allowed players to draw flattering pictures of the authoritarian leader. In addition to getting a positive reaction from gamers, the video received glowing coverage in media outlets like Kotaku and AOL.

Draw Kim Jong-un

ADOBE

Adobe was spreading the message that traditional marketing methods are often flawed, and they could provide data-driven solutions. I created a series of comedic articles to make their B2B campaign as funny as it was informative.

Dove

Dove was expanding their product line with a new bodywash for men. I scripted a series of video ads to highlight its unique combination of strength and comfort.

Dove Men+Care

Amazon Originals

To promote the Amazon TV show Onion News Empire, I wrote a satirical job post for a “Listening Internship”, a sweepstakes that gave one lucky fan the chance to spend a day touring The Onion’s office. The contest was covered by publications like Mashable and PR Daily.

Home Depot

Home Depot’s signature product is their iconic orange bucket, and they were looking for a way to bring excitement to this humble but crucial item. I developed a video series reframing the Homer Bucket as the hottest must-have product. Boosted by a multichannel campaign across the web, it encouraged customers to join in on the joke by sharing their own bucket pics.

Cheese Tax Pack

After the viral Cheese Tax song blew up on TikTok, Kraft Singles responded with the first pack of Kraft Singles officially designed to be shared with your dog. This was a real product sent out to influencers and lucky fans on the internet, and earned widespread media coverage.

Lunchables Escape Room

Taking place inside a giant building-sized Lunchables box, this innovative escape room invited kids (and the young at heart) to solve interactive puzzles, build sculptures out of real food and digitize them into a video game avatar. I developed a content strategy to publicize the event during its national tour, drawing huge crowds in three U.S. cities.